Deliverables have been discussed during the assignment in detail, and are OK
You made a solid plan, good overview of activities.
A few remarks for improvement
The interpretation of the Value Perception Assessment was not according to the briefing. I cannot judge what your stimulus was in the test. But my rough guess of the optimal price (looking at the answers) is about 2700 instead of the 3800 that you chose.
Further I found it not immediately clear in the report for which project you made the breakeven calculation. I interpreted that it was for the drain products.
Also you calculated the interest on a fixed loan. The interest rate is unrealistic. Better way is to take a lone only when you need it and for the amount you need it.
The rest of the calculation and the structure of your work is solid.
With some more attention to the reporting (logic and completeness) and the correction of the price measurement it would have been very good
PDF of your report with remarks is posted on OASE
My way of thinking within Industrial Design is focused on the business sides of innovative products and services. As I a designer I want to become a designer of feasible products and services that will also be attractive in their business side. This will not exclude that I won’t be able to think about new products and services that will likely be unfeasible in a way of business. Therefore I will generate more awareness of modern and innovative business models in the future.
To be able to understand the essentials of financial aspects of (innovative) projects I chose this assignment. I was (and am) convinced that this assignment would be great to create a foundation of business, money flows and financial knowledge.
Within this assignment I enjoyed the lessons and presentations of Mr. Achard van Enschut, the mini-projects of fellow students and the weekly presentations about the progress within these mini-projects.
Within the weeks I gained experience about the financial dimensions and aspects of setting up new projects, in a new of already existing company.
I became more aware of the financial structures considering a product or service, and the financial structures within a project.
Passing by the weeks we structurally learned about new aspects of financials within company. For me this weekly structured helped me to develop on fresh learned knowledge and techniques.
Regarding my identity and PDP, this awareness of financial structures is a good development, considering my business interest. Within my business ambitions there is quite a big “grey area” of financial facts and experience about real financial structures. Within this assignment I’ve grown within this part and made the “grey are” very less grey.
I sense that I use this awareness of financial aspects within my decision making when designing or developing something. I think more about direct and indirect costs and also consider investments in another way.
For me there is grown awareness within the scope of business plans, business models, financial aspects of business models, money flows and setting op new projects.
Within this assignment I developed myself within:
NB: Besides these essential skills of the assignment I also developed myself by the weekly presentation that gave a certain pressure to achieve a certain goal. Also my skills to make my ideas visual are developed. Or more specific, the skill to communicate the business models based on several solid financial calculations, modeled in a spreadsheet (Excel or Google docs).
This assignment focused on the design for immediate experience, based on the phenomenology of perception and on ecological psychology, and operationalized by the interactive Frogger framework. The aim was to explore design opportunities based on the understanding of how the world actually appears directly before us. The students focused on the design of an alarm clock, about which they have focused on details towards quality in interaction. Every week, the students have presented an (somehow) ‘experienceable’ prototype, aiming at exploring and reflecting on how can beauty be experienced in immediate interaction, and based on which discussions were driven among students.
This assignment was given for the first time to students, and although we had fixed objectives and had expectations regarding these objectives, we did not know exactly which quality we could attained during this assignment. However, thanks to the great involvement and participation of the students, and to their effort to make qualitatively good prototype eliciting discussions and showing progress over the assignment, we are more than satisfied with the overall result of the assignment.
Considering the entire assignment group, you have really shown a great attitude towards the assignment and the challenge given to you. I am more than satisfied about the discussions and the exchanges we had during this period.
Overall, you were quite positively active in this assignment. But the design was not convincing, and your reflection is not at the expected level as well. And I actually think that both are related: especially for this assignment (but also in general), reflecting better helps to deign better. Some work to do there then, next to your already positive attitude.
While developing my personal development plan for B22 I found out that I wanted to develop myself more within the scope of Forms and Senses. The most logical way for me was to do this with an assignment with its main focus on Forms and Senses.
While comparing these assignments the assignment that aroused the most interest with me was “Designing for the here and now”. I made this decision because the assignment focused on interaction in his the widest meaning of the word interaction.
The assignment focused on experience, perception and the essence of this explained and stated in different theories about interaction (Frogger framework) and psychology (Gibson)
The assignment was kicked of with an introduction lecture about “The quality of senses”. Within this first lecture we discussed about several philosophies related to design. However this was a bit too much information for me in the first lecture it was interesting to follow, and I did catch up essential information about the philosophies.
Also, in this first lecture we got introduced to the following movie what I found really inspiring and very characteristic for this assignment.
The following weeks we continuously iterating on a concept we developed. For us this was a blanket that wakes you up, and after a few weeks of iterating; a blanket where you could set the time for waking up.
The main focus point within this assignment was product interaction, and really asking why you interact in this way with the product. It helped in my way of thinking about the essential interaction with a product or service, and the following experience of the user.
Related to my PDP and identity it helped me really underpin design decisions considering interaction. The awareness I have gained within this assignment is essential for me when thinking about interaction with product or services. I sense that I already used the awareness when creating my final prototype of my project.
Looking at the feedback of my assignor Mr. Levy, he mentions the same point as other professionals do at my reflections. They are not deep enough, to improve this I would design better. Therefore I structurally wanted to change this in this showcase. Looking at my c-verdict page and the prepared questions for writing reflections I want structurally change this.
However, he also mentioned that my engagement in the assignment was positively active. I really tried to blend in the group and think about feedback for other students.
As a group we also tried to keep a positive attitude. We weekly discussed about the next design steps and tried to consider the feedback from the assignors and group. We improved our prototype weekly making design decisions mainly on the interaction with the product itself.
Considering the feedback of the assignors we could have done more research after the materials using in the prototypes. I agree with the assignors, and this have could be more. Although, we did some explorations in the last weeks using different materials. The rest of the reflection was critical but has also it positive and encouraging sides.
With this assignment I developed myself in the following competencies
I chose this assignment, because I didn’t feel that comfortable with making drawings and expressing myself on paper. This un-comfortableness is inhibiting me to explore ideas in my ideation phase of creating concepts. I found it a safe bet to take exploratory sketching as a choice of an assignment. If I would succeed with this assignment I would be able to create more divers ideas of essential forms or precise details of a form, while ideating through sketches.
In the weeks passing by I made weekly progress within sketching. For me in essence it contributed to my development in a way that I dared more to do with the sketching materials. I have now the basic skills to sketch and to feel myself more comfortable when sketching
The slideshow below shows a selection of sketches I've made in the assignment Exploratory Sketching.
Some of the parts of my feedback are good other parts of the feedback say that I could have done more in those parts. I agree that some parts ask more investments in sketches. Moreover, some weeks I had more time then other weeks considering deadlines and illness, therefore it is maybe a little unbalanced but I tried to develop myself in the most efficient and best way.
I’m certainly not done yet with sketching and exercising with it. However I’m now more secure when sketching several products, this was my goal and I feel, I’m more comfortable when sketching. In the future I will certainly exercise more with making sketches and iterating. I have now the techniques, rules and some experience to really get me started with sketching.
Within the assignment I gained experience within the following competencies: